First Standard in Keeping with the Digital Landscape


As one of the countries largest and most long-standing financing institutions – with over 70 regional locations throughout the Philippines – First Standard continues to evolve with the country’s increasing demand for a better way of life by extending its services to clients using readily-accessible online channels.

In its 26th year in the industry, the financing enterprise launches its revamped branding to convey the rollout of new service innovations that aim to provide customers with simpler user-experience and faster service turnaround. 

In addition, part of the company’s latest initiative is to educate its community on financial intelligence with #TheSmartMove campaign. Under this banner, First Standard aims to teach the value of financial sustainability to impart a long-lasting service to every client. This is a way for the company to give back to the community who has been with them for more than two decades.

The simplified logo signals a new wave for First Standard where seamless client servicing and reinforced partner relations are of the highest forms of assets. Expect to see more updates by year-end and in 2020.

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