Shangri-la The Fort, Makati, Philippines – November 27, 2025 — First Standard Finance Corporation won the Bronze Award for Most Innovative Branding/Re-branding Campaign for its campaign “The Smart Move”, presented by MARKETECH APAC at Shangri-La The Fort Manila.
See: Full List of Next Awards 2025
The award was given by MARKETECH APAC, a Philippines-based, marketing-focused media organization that brings together brands, agencies, technology providers, media platforms, and small to medium enterprises. Its goal is to create a shared space where marketing industry stakeholders can exchange ideas, learn from one another, and strengthen the marketing community across the Asia-Pacific region.
“The Smart Move” is First Standard Finance Corporation’s long-standing campaign, launched in 2020, aimed at promoting financial literacy for Filipinos. The campaign encourages making smart, informed, and practical financial decisions by viewing financing products as tools to support growth—whether for building a business, managing finances more effectively, or working toward long-term financial stability. Through simple and useful financial tips, the campaign aims to address gaps in financial education that many Filipinos continue to face.
#TheSmartMove Ep: 1: https://www.facebook.com/reel/538597800091661
#TheSmartMove Ep 2: https://www.facebook.com/reel/388895175418550
The company also collaborated with radio jock and host, Sam YG, to boost The Smart Move Series with a 5-part video series.
“This recognition reflects our commitment to making financial literacy more accessible,” the company shared. “Through ‘The Smart Move,’ we aim to help Filipinos understand how thoughtful financial decisions and responsible use of financing can support sustainable financial progress.”
The award was formally conferred on November 27, 2025, further affirming First Standard Finance Corporation’s efforts to promote responsible financing and financial education through meaningful and relevant campaigns.
